Skillfully stage events and market them successfully
Spread the word: Your event is online—now it’s time to let the world know about it. With EVENTIM.Light, you can offer targeted incentives, significantly expand your reach through the EVENTIM network, and make the most of your marketing budget.
Promote events where your target audience hangs out
EVENTIM.Light offers you effective tools to tailor your marketing precisely to your target audience and their needs:
- Promo codes for targeted purchase incentives
- Promote your event on Facebook
- Integrate your own Meta and Google Analytics pixels into the shop
- Boost sales with EVENTIM’s reach
- Digitize print advertising
- Book online campaigns on Instagram, Facebook, and Google Ads
Create strong incentives to buy through promotional campaigns
Use promotional campaigns to encourage potential ticket buyers to make a purchase. Target specific buyer groups with rewards and involve advertising partners and influencers in the marketing of your events.
- Easily create promotional campaigns with or without codes
- Use codes that can be redeemed once or multiple times
- Group promotions for bundled ticket purchases
Give your reach an extra boost with the EVENTIM network
List your events on the EVENTIM network and sell tickets on eventim.de and at approximately 10,000 ticket outlets across Germany. With hundreds of millions of visitors, eventim.de is an unbeatable channel for expanding your reach. On top of that, your events will benefit from EVENTIM’s ongoing online marketing campaigns and strong search engine performance.
Create an event on Facebook
Promote your event where your target audience hangs out to expand your reach even further. With just a few clicks, you can easily connect your EVENTIM.Light account to Facebook and post your events directly to your Facebook page. This way, you can keep your event information consistent across all channels.
Track your marketing campaigns with your own tracking pixels
Integrate your own Google Analytics and Meta Pixel into your ticket shop to track the success of your marketing efforts in your EVENTIM.Light ticket shop. Optimize your marketing budget and allocate it strategically to the most successful marketing channels. That way, you’ll know exactly which marketing efforts are driving the most ticket sales.
Effectively Using Print Advertising in Event Marketing
Depending on your target audience—and especially in regional event marketing—print advertising via flyers, posters, or ads can be a powerful tool for your marketing efforts. In your EVENTIM.Light account, you can download a QR code directly, print it on your promotional materials, and link it directly to your online ticket shop. This makes buying tickets especially easy for your customers. And you can track exactly how many tickets were sold through your print advertising in your reports. Win-win.
